Founded in 2015 by two brothers, Samuel and Michel Bouskila, Nutravalia designs, develops and markets products dedicated to well-being and beauty (food supplements, cosmetics, shampoos). The Group has successfully launched two specialised brands that have rapidly entered the pharmacies and parapharmacies network: Luxéol, a major player in the hair care segment, and Anaca3, leader in the slimming segment.

Nutravalia has developed a highly effective omnichannel distribution strategy, using digital technology to launch and develop its brands, before moving into pharmacies and parapharmacies. This strategy, coupled with a continuous innovation effort and a customer-centric approach, has enabled the Group to experience strong growth (+54% per year on average since 2015) and to make its mark on highly competitive markets in just a few years.

Based in Mougins, near Cannes (France), Nutravalia employs around 50 people and expects to achieve a turnover of c. €45 million by 2022.

With CAPZA’s support, Nutravalia aims to accelerate the development of Luxéol in France, to launch the brand internationally (starting with Spain and Italy) and to consolidate the position of Anaca3 in France, notably through a strong innovation pipeline and regular new product launches.

Nutravalia welcomes CAPZA as a significant shareholder. Samuel Bouskila, President of the Group, and Michel Bouskila, Managing Director, will retain a reference shareholding.

“We were attracted by Nutravalia’s development project, which has created two expert and highly specialised brands that have become major players in their respective markets in just a few years. We believe in the Group’s strong growth potential, both in France and internationally, and we are proud to support Samuel, Michel and their teams in this new stage of the Group’s development.” –  Maxence Radix, Managing Partner, CAPZA.

“With CAPZA, we have found a partner of choice to support us in the new growth phase of the Group. Thanks to their expertise in supporting SMEs and their strong European network, we will pursue the strong organic growth of our expert brands in France, and we will be able to consider international development and strategic acquisitions to complete our offer.” – Samuel and Michel Bouskila, Nutravalia.

This is the 14th transaction of the CAPZA 5 Flex Equity Fund and the 35th transaction in the health and wellness sector.