Context & ambition

In 2021, after almost 10 years of steady growth, Pierre Lebas and Christophe Buée decided to open Winback’s capital to structure the Group further, strengthen teams and accelerate international expansion.

At that time, Winback offered an expanded product range thanks to its robust innovation process. It had already completed four acquisitions in France, Germany, and the United Kingdom over the past three years and established subsidiaries in South Korea and the United States: “Going international was almost unavoidable for a Group like ours operating in a niche market”, emphasizes Pierre Lebas. “To develop an innovative and high-performing platform, we needed to quickly target a global market.”

In December 2021, CAPZA entered Winback’s capital by acquiring a minority stake, alongside the founders and several key executives. This operation aimed to further the Group’s growth overseas, notably through targeted acquisitions, and to continue diversifying its range of products: “What particularly attracted us, explains Fabien Bernez, Partner at CAPZA, was the potential for international development, aimed at consolidating the Group’s position in Europe while expanding into new markets such as the United States and Asia.”