CAPZA supports La Fée Maraboutée in its growth
CAPZA announces the 9th transaction of its CAPZA Transition Fund, via the acquisition of a majority stake in La Fée Maraboutée, a premium French women’s ready-to-wear brand.
Founded in 1996 and based in Roanne (France), La Fée Maraboutée creates and distributes both clothes and accessories for women.
Its business model is based on an omnichannel distribution that combines about 140 branded stores mainly located in France, a multibrand distributors’ network in 20 European and international countries, and online direct sales.
The company has been led since 2019 by a highly experienced and complementary duo, formed by Gaëlle Lelong and Pierre-Yves Vincent-Falquet. The new management, extended with new talents, has ambitions to consolidate its territorial coverage in France, to accelerate its development on the digital channel and to strengthen its CSR particularities.
GOTS certified since 2022, the company promotes ethical and responsible values by choosing to supply mostly from Europe, to design collections with eco-responsible materials and to develop second life channels.
In 2021, the company, which employs around 200 people, achieved revenues of more than €50 million, and will have resumed a significant rate of growth in its sales and profitability by 2022. This resilience and ability to rebound are particularly due to the targeted customer segment, the quality of the Group’s offer, and the processes implemented by its management team.
By taking over the majority of the capital alongside its key managers, CAPZA will support the Group’s strategic program.
“We have been seduced by the company’s fundamentals in a complex business context, by the team formed by Gaëlle and Pierre-Yves, by the relevance of the offer and the targeted customer segment, and by the brand’s commitment to more ethical and responsible fashion. We are happy to support the Group in this new stage of development.” – Jérôme Girszyn, Associated Partner, CAPZA Transition SAS.
“We are very happy to welcome CAPZA as the new majority shareholder of La Fée: in addition to an excellent understanding of the issues surrounding the development of La Fée and its pro-active support approach, CAPZA represents for us a partner who shares our human and managerial values, which are essential to the company’s success” – Gaëlle Lelong and Pierre-Yves Vincent-Falquet, respectively President and CEO of La Fée Maraboutée.
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